The Brief:
To design a 360-degree campaign for Kodak’s newest range of ‘Surprisingly Thin’ lenses.
Inspiration:
Buying a pair of spectacle lens can be a daunting task. Lack of knowledge about the category meant that the consumer had to rely on the person-behind-the-counter. The idea was to create a clear and visible differentiator for Kodak Lens, something that the customer could see and even experience for himself. Thus, was conceived the proposition of 'Thin Lens'.
Outcome:
A couple of films and print collaterals that strongly portray the proposition. The positioning and the work on the brand not only put it on the path of growth, but also gave the consumer something to feel good about - a smart pair of spectacles.