ARMR is the young, new aggressive sports brand that is making tall strides in the category. Their association with Bangalore Bulls as the apparel partner for the Pro Kabaddi League got us thinking about how this start-up could become a long-distance runner. The answers were within the Bangalore Bulls - ARMR association. 'Chase' a common game terminology was the inspiration and thus was born #ChaseForMore, which became the backbone of the campaign.