Brief:
To promote farm-fresh, chemical-free vegetables produced by an end-to-end service provider in the fruit and vegetable industry.
The Inspiration:
Each vegetable is known for its unique health benefit. This was the starting point, relating each vegetable back to the specific health feature.
The Outcome:
Each poster showcases a visual representation with a twist and headline/copy that aptly complements it to bring out the unique health benefit spoken about. Like the slender lady fingers form a pair of shapely legs bring out the aspect of aiding in weight loss. The bloody beetroot is shown as a blood bag to emphasise on the aspect of it being a blood purifier, while the broccoli is shown as a bone to bring out its high calcium content. All in all, these posters bring home a stark visual appeal that was appreciated by the client and local stores.