Reaching out to consumers in a short-period of time and encouraging them to register for a HomeFest can be a tad bit daunting. But a simple insight helped us go a long way on this assignment - the process of looking for a home is a long process and one that weighs on your mind constantly. And this insight led to the 'Home on your mind' campaign. A simple, lively and clutter-breaking way to communicate and encourage consumers to register for the HomeFest.