Brigade Showcase is an annual 3-day event that typically brings potential home aspirants under one roof - where all the projects and the best offers are showcased. At a time when the real estate category was going through a tough phase and demand remained subdued, it was important to let consumers know that 'this is one event they should not miss', if they were considering buying a home. Our recommendation to #LeaveEverything struck the right cord and was the main plank for the entire marketing effort.