A project this unique, deserves an thoughtful and powerful execution. One that helps integrate various facets of life at one place. We came up with the concept of #LiveConnected.
Brigade Woods located in the heart of Whitefield is a unique low-rise design, with green cover and proximity to malls, IT parks, healthcare, metro station... made a strong case for connected living. Our thought for this was simple! Ask the prospective audience to ‘move on to the sunny side of life’!
The vivid, colourful treatment in water colour style visuals coupled with rare family moments, set the tone for the communication. The apt and powerful messaging of proximity coupled with closeness to heart captured the imagination of the audience.
The result: This probably was one of the most successful launches for our client, and resulted in a near sell-out of 1 & 2 BHK units