The Brief:
It was election time and the client wanted to tell voters (young and old) the need and importance of voting. This was the born thought #IPledgeToVote.
Inspiration:
The idea was to stay true to keep the spirit of the CSR campaign. And yet the challenge to keep it relevant to the categoty. We took elements from the category and worked around this to make a very memorable campaign. We even used 'garment bands' to convey the message a bring to the customers a personalized message. These garment bands could be worn on the wrist!!!
Outcome:
The results were outstanding. Over 10,000 garment bands. Well recieved and likes on social media channels. We could drive conversionsation and engagement. Some customers called and wrote back and applauded the innovative approach towards sensitizig the citizen to vote.