The Brief:
To showcase the activities, achievements and future roadmap of LAYA - an NGO that operates in the interior areas of Visakhapatnam in Andhra Pradesh. To tell an inspiring and intriguing story of a social organisation that is changing the life of adivasis in the region.
Inspiration:
Since the story was about the tribal people, and how LAYA has been a catalyst of change in their lives, it was fitting to draw inspiration from their daily lives. The most appropriate way to set the context and sell the story was to bring in an earthy look and feel. So the ‘earth’ itself was the inspiration.
Outcome:
The design took on the use of clay modelling and tribal art motifs to draw a much deeper emotive connect while virtually bringing the people portrayed in the brochure and the audience reading it closer.