Now Confer is a unique app that gives its users the flexibility of conferring from anywhere and anytime by using just your phone, without the complexities that are normally associated with conference calls. The task was to help them reach the targeted number of app downloads in specific markets around the world. This was addressed by developing creatives that explained the app benefits easily and also developing banners that broke the clutter and communicated efficiently. We also developed interesting digital promotions that encouraged increased usage of the app.